Hi, I'm Samson Femi.
I'm a senior Shopify Growth Specialist and Shopify Partner (ID 5006687) operating under the brand Developer Samson Femi. For years I've been the hands-on consultant that ecommerce founders bring in when things need to actually work: performance, SEO, compliance, and conversion.
I believe great ecommerce isn't luck — it's a discipline. My work is quiet, senior, and focused: audit deeply, ship the highest-leverage fixes first, and report transparently on what moved.
Mission
Help serious ecommerce founders remove friction — technical, structural, and strategic — so their stores can compound.
Values
Honesty over hype. Fixed scope. Verified numbers. If a claim can't be substantiated, it doesn't ship.
Philosophy
The highest-leverage work is usually the least glamorous: performance, schema, compliance, and PDP fundamentals.
What I actually work on
I specialize in the intersection of Shopify engineering and ecommerce operations. Below is where I spend most of my time.
- Shopify store development, theme customization, and Liquid engineering
- Technical SEO, schema, and Search Generative Experience (SGE) readiness
- Store performance and Core Web Vitals optimization
- Compliance fixes — policies, product claims, and payment holds
- Conversion rate optimization on PDP, cart, and checkout
- Store migrations with zero SEO drop-off
- Audits, monthly SEO retainers, and store maintenance
A note on honesty
The metrics, badges, and testimonials on this site reflect real work. Where numbers are still being collected, placeholders are labeled clearly so nothing is presented as verified until it is.
Work with me