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Apparel & lifestyle
Duolino Design — Theme refinement & SGE structure
Sample case study — metrics and quote pending client sign-off
Video transcript & captions — Duolino Design
- Duolino Design storefront homepage loads with the optimized hero section.
- Scrolling through refined collection and product sections built with upgrade-safe Liquid.
- Product page shows structured metadata added for AI search eligibility.
The walkthrough has no spoken audio; captions describe what is shown on screen.
Challenge
Legacy theme with heavy apps, poor Core Web Vitals, and inconsistent SGE-eligible metadata.
Strategy
Rebuild the critical path: strip unused apps, replace hero with responsive image set, restructure metadata for AI search.
Process
- 1Audit apps, scripts, and Liquid render blocks
- 2Ship optimized hero + PDP sections
- 3Add product & FAQ schema
- 4Regression QA across devices
Solution
A clean, upgrade-safe theme foundation with proper schema and prioritized above-the-fold render.
Results
Sample — replace
LCP improvement
Sample — replace
Bounce rate
Sample — replace
Add-to-cart rate
Technologies
Shopify Liquid Schema.org Cloudflare
"Femi rebuilt our theme from the ground up without breaking any existing content. The store loads faster, the product schema is now eligible for AI search snippets, and the new sections are clean enough that our internal team can maintain them. The work was fast, structured, and exactly what we needed."