Blog
Notes on Shopify growth
Short essays on Shopify engineering, SEO, ecommerce operations, and how AI search is changing the game.
CROJun 14, 2026Sample
Shopify CRO fundamentals that still work in 2026
The high-leverage conversion moves every Shopify store should ship first — from PDP trust to checkout flow.
AI SearchMay 22, 2026Sample
SGE-ready product schema for Shopify stores
How to structure product, review, and FAQ schema so Google's AI overviews cite your storefront.
ShopifyApr 30, 2026Sample
Fixing Shopify compliance holds without losing revenue
A practical playbook for resolving policy, claim, and payment holds while keeping ads and email running.